The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business
by Martha Stewart
from Rodale Books
Martha Stewart is an undeniable force in the business world. One of the world's greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This fall she's breaking new ground with two television shows from NBC -- her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha -- as well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. What's her secret for success?
Now, for the first time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help readers identify their own entrepreneurial voice and channel their skills and passions into a successful business venture. Her advice and insight is applicable to anyone who is about to start or expand a venture of any size, whether it is a business or philanthropic endeavor, but also to individuals who want to apply the entrepreneurial spirit to a job or corporation to increase innovation and maintain a competitive edge.
Featuring Martha's top principles for success, as well as stories and anecdotes from her own experiences, MARTHA'S RULES is sure to appeal to business readers, fans, and anyone who admires her for her style, taste, and great advice -- and who have great business ideas of their own!
Being Martha: The Inside Story of Martha Stewart and Her Amazing Life
by Lloyd Allen
from Wiley
"Being Martha is a personal-at times a searingly personal-account of Martha's life from the inside, by a friend. It's fascinating-very anecdotal and very emotional. It won't be like anything else you've ever read about her."
-John Small, editor of SaveMartha.com
From Being Martha
"Martha has taught people to do many things and not in the way an ordinary teacher would, but in her own particular way. She taught people about the good things in life-the simple things."
-Martha Kostyra, Martha's mother
"My mother and I have always been close. We are not closer since the trial and prison-we've always been close. . . . Don't we all want a better life? No matter what they say about my mom, all she ever does is teach the world good things that will help them in life. So what if she shows you the perfect way to do it? Would you want your professor at school to do anything less in any other subject? Her fans know what she's all about."
-Alexis Stewart, Martha's daughter
"It was all about going and finding a piece of land and living off of it, learning how to get back to nature. Listening to banjos, listening to folk music, discovering Leadbelly and the Mamas and the Papas. We used to have the greatest evenings with a bunch of hospitable people. Martha would make pies and other things for the occasions."
-George Christiansen, Martha's brother, about the early years
"Martha raised the bar for me and made me think big. . . . We have an alley cat, Ricky, that lives next door at the deli, and he roams in and out of the neighborhood. Ricky has no tail, he's dirty, and he acts like a dog. One morning during the trial, Martha was in the salon wearing a three-thousand-dollar Jil Sander suit. She was sitting on one of the chairs in the back. Ricky came in and jumped on top of her and was all over her, licking her neck and putting paw marks all over her. Martha said, 'Oh my God, this cat is so dirty, this is such a dirty little cat!' But she let him crawl all over her. She just dusted the hair and dirt off. She really has a lot of kindness in her."
-Eva Scrivo, Martha's friend and hairdresser
Martha Stewart: A Biography (Greenwood Biographies)
by Joann F. Price
from Greenwood Press
In our fame-crazed culture, she's known as a diva of domesticity, entrepreneur, media magnate, and a living brand. She has legions of fans and at the same time, many detractors. To her fans, Martha Stewart is a homemaking maven, the do-it-yourself doyenne. To her detractors, she's taken the American woman backwards, espousing an unobtainable ideal. Love her or hate her, this much is true: Martha Stewart is a self-made woman who has risen from her modest upbringing to become one of the most successful and wealthiest businesswomen in history. This intriguing biography provides a balanced portrait of Martha Stewart's professional and personal life, from her childhood as the oldest daughter in a family of six children to her brief career as a securities trader, to becoming a bestselling author in the 1980s and CEO of Martha Stewart Living Omnimedia in the 1990s. At the height of her power, Stewart was convicted of lying to investigators about a stock sale. Author Joanne F. Price documents the twists and turns of the trial, Stewart's five-month prison term, the highly publicized comeback following her release from prison in March 2005. Each carefully organized chapter examines the multiple facets of Stewart's life and draws upon multiple sources, making this biography an ideal research tool for students interested in knowing more about the woman behind the media and merchandising empire. A timeline chronicling important milestones, a rich bibliography of print and electronic sources, and photographs enhance this life story of one of the most controversial and intensely watched business icons of our time.
Martha Stewart: Just Desserts: The Unauthorized Biography
by Jerry Oppenheimer
from William Morrow & Company
You'll want to wear old clothes: Jerry Oppenheimer's biography of Style Doyenne Martha Stewart is a frenzy of mudslinging. With chapter titles like "A Dysfunctional Family," you know exactly what to expect--but Stewart is such a big, fat target that the book is entertaining anyway. Obviously, the architect of Martha Stewart Living Omnimedia is no sweetheart. (Control issues? You don't say). But regardless of the muck, you'll come away with a mixture of respect for Stewart's talent and prodigious drive ("I can will an orgasm whenever I want"), and profound gratitude that she's not your daughter, wife, mother, friend, or business associate. Just Desserts affords brief glimpses of the private Martha. She was called "Marty" in high school. She modeled her way through Barnard. She may have engaged in wife-swapping. But anyone surprised that Martha the domestic goddess is a work of fiction misses the point entirely.
A tell-all account of the life of the renowned hostess and domestic expert recounts her rise to fame as an author, writer, and television star and uncovers the shocking secrets behind her pristine image. 150,000 first printing."
Martha: On Trial, in Jail, and on a Comeback
by Robert Slater
from FT Press
Martha Stewart is the most famous and wealthy woman on earth--a person whose name is a brand and whose influence touches virtually every home in North America. This is the Martha Stewart story you have never heard It is the behind-the-scenes story of arrogance and miscalculation that led Martha to a trial that should never have happened...her life in a federal prison cell, told by those who were there...her personal transformation...and finally, her carefully plotted comeback...all the way to The Apprentice and beyond. This gripping narrative reads like a mystery novel and draws upon dozens of exclusive interviews including candid discussions with many principals associated with Martha's trial. In Martha: On Trial, In Jail, and On a Comeback, You'll go behind the scenes through every phase of Martha's fall and rise: the crime itself; the indictment and both sides' trial strategy; the damning testimony of star witness Douglas Faneuil and Martha's long-time friends; the tearful and shocking testimony of her decades' long personal testimony; the verdict and more.Robert Slater spoke to insiders at Alderson Federal Prison Camp to gain insight into Martha's prison life and behavior, including her relationship with inmates and prison authorities and how she began plotting her comeback even while still in prison. Last but not least, he reveals the PR campaign to resurrect Martha's reputation: one that is making her the first convicted business leader of her stature to come back stronger than ever before.
Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia
by Christopher M. Byron
from Wiley
There's probably no woman in America who is as famous--or controversial--as Martha Stewart. In Martha Inc. Christopher Byron gets past the public persona to tell how "the quiet little girl from the house on Elm Place" became the "richest self-made businesswoman in America." While Byron acknowledges that Stewart has a good side, there's not much evidence of it here; much of the book focuses on the darker aspects of Stewart's private life that were first popularized in Jerry Oppenheimer's mean-spirited Just Desserts. Unlike Oppenheimer's account, however, Byron keeps the mudslinging in check by also chronicling her amazing business success as "one of the most potent and effective brands in the history of American marketing." He details her relationships with Kmart, Group W, and Time-Warner, noting that her maneuvering to buy her company back from Time-Warner was "easily the greatest financial coup in the history of American publishing." The result is an interesting and often scandalous story of a woman who proves to be far more complicated than the image her media empire projects. --Harry C. Edwards
Martha Stewart has generated an enormous following by establishing herself as the leading authority for all things domestic and in the process created a multimillion-dollar enterprise and a personal net worth of nearly $2 billion. As one of the most successful self-made female business owners in American history, Martha Stewart is a topic of interest for fans, business professionals and would-be entrepreneurs alike.
Martha Inc. tells the compelling story of how this complex woman created an empire on domesticity and examines her business inside and out. Through an engaging narrative by popular columnist Christopher Byron, this book chronicles how the business was built, what it took to take it public, and the personal and professional transformation Martha has undergone to make it all work. To get a true portrait of the woman whose work ethic is her personal life, Byron delves into the underreported facets of Martha's past, such as the effects her challenging childhood and years on Wall Street have had on her uncompromising business acumen. From Martha Stewart Living magazine and marthastewart.com to a K-Mart line of houseware products, a line of house paints, and a television show, this book details how a former caterer from Connecticut has created a media and merchandising empire, pulling off what large media corporations with vast resources struggle to accomplish.
Martha Stewart has sold America on good taste and now readers can learn exactly how she did it and what drives her to keep conquering new vistas. A corporate biography as well as a success story worthy of Horatio Alger, Martha Inc. also delves into how a cult of personality is created and how Martha Stewart capitalized on the zeitgeist that characterized the last half of the twentieth century. This book is a must read for anyone who has been touched by Martha's marketing savvy or who dreams of making it big.
Just Desserts - Martha Stewart: The Unauthorized Biography
by Jerry Oppenheimer
from AMI Books
The undisputed doyenne of domesticity, Martha Stewart has mesmerized millions with her bestselling books, popular magazine and highly rated television program. Yet Ms. Stewart's personal life is a far cry from the cheery portrait of the epitome of household perfection she paints for her fans in her writings and public appearances. Now for the first time, "Just Desserts" reveals how her driving ambition shattered her marriage, strained her relationships with her daughter and family, and destroyed friendships.
When Hell Freezes Over: Should I Bring My Skates?
by Toller Cranston
from McClelland & Stewart
He has been described as “bold, brazen, and totally unabashed,” “one of a kind,” and “clearly a genius.” He won the Canadian figure-skating championships six times and brought back a bronze medal from the 1976 Winter Olympic Games. He revolutionized men’s figure skating, single-handedly transforming an athletic competition into a modern art form. He is an artist, celebrity, costume designer, broadcaster, choreographer of skating routines, coach, bon vivant, world traveller, art collector, legend, and enigma. And Toller Cranston has stories to tell.
Like the time at Lake Placid when a woman drove her car directly into his bedroom and seduced him, and the groupie who broke into his house and waited for him naked except for a few strategically arranged rose petals. He writes about his encounters with the great and famous. (On meeting Joni Mitchell, for example, he asked, politely, “You sing, don’t you?”) With mixed feelings, he describes his reaction upon viewing a German-made pornographic film in which he played an unexpected part.
This is not so much a sequel to Toller Cranston’s previous best-selling memoir, Zero Tollerance, as a companion volume. There are skating stories and stories from the world of art, there are stories of good times and of bad, high times and low. There are portraits of extraordinary people who have shaped and coloured his life, parting thoughts about his relationship with the management group IMG, about his own retirement, and about the condition of skating today. But this is chiefly an entertaining look back on the first half of an eventful, unusual life by a great Canadian artist and performer.
Library of Famous Women - Martha Stewart (Library of Famous Women)
by Sarah Wooten
from Blackbirch Press
Slowly but surely, the accomplishments of women are being recognized and appreciated by the world at large. In our schools and in the media, more emphasis is being placed on the meaningful roles women play. The Library of Famous Women features an international collection of courageous and determined individuals who have overcome both personal adversity and societal predjudice to achieve their goals.
Ice Cream: Thirty of the Most Interesting Skaters in History
by Toller Cranston
from McClelland & Stewart
The skaters included in this book all made a strong impression on the skating world, contributing to the development of the sport through commanding athletic prowess, unusual aesthetic characteristics, or sheer force of personality. They reflected and illuminated their times and environments. Certainly none of them could be called boring, the deadliest sin in Toller’s lexicon. In many cases they are skaters who elevated figure skating to an art form, but some altered the course of the sport in a way that may have been negative.
Each chapter starts with a short biography and then Toller contributes his well-honed and very personal assessment. Finally, Toller brings the book right up to date with his Epilogue: A Salt Lake City Retrospective.
Readers and fans are aware of Toller Cranston’s way with a quip, his flamboyant personality, and his outspoken opinions. In Ice Cream, they will also learn more about his deep knowledge of skating, his sensitive artistic judgement, and his acute observations of fellow skaters. But make no mistake, the Toller we all know is here in spades.
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